Know what a number means
Every figure on our pages comes from accounts that creators connected and agreed to include. Here is how we count, and what we refuse to estimate.
Combined followers
A sum of permitted, verified account counters on one platform. A person may follow several creators. Combined followers are not unique people and are not automatically an audience in the Philippines.
Views during a month
Only comparable counts from a defined period can be combined. Lifetime views of videos posted this month are a different measure. Partial tracking must be labelled with its coverage.
Unique reach
Social sign-in cannot identify the same viewer across platforms. We will not publish an estimated total until a permitted, validated model and its uncertainty are available.
Unavailable means unavailable
Missing permissions, stale data and unresolved publication rights remain visible. An unavailable metric is never presented as zero. YouTube network totals are disabled pending clearance for this use.
Demonstration data
Pages marked “Design preview · All figures are demonstration data” show a local seed sample, not our network. Every demonstration account, campaign and payment is excluded from the public network statistics.